Last updated: July 2026
peak-perch is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our travel services.
Information we collect
Personal information
When you interact with our services, we may collect the following types of personal information:
- Name and contact details including email address
- Travel preferences and requirements
- Booking and payment information
- Communication records with our team
- Feedback and correspondence
Automatically collected information
When you visit our website, we automatically collect certain information about your device, including:
- Browser type and version
- Operating system
- IP address
- Pages visited and time spent on pages
- Referring website addresses
How we use your information
We use the information we collect for the following purposes:
- To provide and manage our travel services
- To communicate with you about your bookings and inquiries
- To personalize your travel experience
- To process payments and fulfill reservations
- To improve our website and services
- To send you information about our services with your consent
- To comply with legal obligations
Legal basis for processing
We process your personal data based on the following legal grounds:
- Contract performance: Processing necessary to fulfill our travel services
- Legitimate interests: Improving our services and communicating with clients
- Consent: Marketing communications sent only with your explicit consent
- Legal obligation: Compliance with applicable laws and regulations
Information sharing and disclosure
We do not sell your personal information. We may share your information with:
- Travel service providers including accommodations, transport operators, and tour guides necessary to fulfill your booking
- Payment processors to handle transactions securely
- Professional advisors including lawyers and accountants
- Law enforcement or regulatory bodies when legally required
All third parties are required to maintain the confidentiality of your information and use it only for the purposes we specify.
Data security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encrypted data transmission
- Secure server infrastructure
- Access controls and authentication
- Regular security assessments
However, no method of transmission over the internet is completely secure. While we strive to protect your information, we cannot guarantee absolute security.
Data retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Booking and financial records are typically retained for seven years to comply with legal and regulatory requirements.
Your rights
Under applicable data protection laws, you have the following rights:
- Access: Request copies of your personal data
- Correction: Request correction of inaccurate information
- Deletion: Request deletion of your personal data
- Restriction: Request limitation of processing
- Objection: Object to certain types of processing
- Portability: Request transfer of your data
- Withdraw consent: Withdraw consent for marketing communications
To exercise these rights, contact us at [email protected]. We will respond to your request within one month.
Cookies and tracking
Our website uses cookies to enhance your browsing experience. For detailed information about how we use cookies, please refer to our Cookie Policy.
International data transfers
When organizing international travel, your information may be transferred to countries outside the United Kingdom. We ensure appropriate safeguards are in place to protect your data in accordance with UK GDPR requirements.
Children's privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal data, please contact us.
Changes to this Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The updated version will be indicated by the date at the top of this page. We encourage you to review this policy regularly.
Contact information
If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
peak-perch
47 Waterside Lane
Liverpool L3 4BN
United Kingdom
Email: [email protected]